Concept, Art Direction, Design
Bulleit Whiskey
2024
Identity
Bulleit RTS was made for ease. An easy open, pour and sip. Forget the the bar lines, high heels, $60 tabs. This cocktail is the best for the best of staying in.
Execution
Capturing scenes of house guests sipping on RTS to elevate any of their stay-at-home gatherings, from pizza dinners to meeting up for afters. Shot on 35mm look like a disposable camera lens, or through the guests' POV.
Execution
Stickers for the exterior of taxi cabs driving through the busy streets of NYC.
NYC Encyclopedia pamphlets to be passed out mid-transit.
Execution
Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.
Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
Creative Directors: Dylan Ostrow & Julia Ball
Director: tom Bender
Strategy Team: Madeline Stefan & Camila Portillo
Account Team: Adelaide Smythe & Isabella Hasson
Producer: Eve Mahaney
Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
Creative Directors: Dylan Ostrow & Diego Fonesca
Director: Tom Bender
Account Team: Mikaela Gatewood
Producer: Elizabeth Bruneau
Horizontally 🛋️
Only Murders in the Building 🔪
Agency: Anomaly
Creative Team: Elle Wierbicky & Lauralee Harper
Creative Directors: Chloe Banicevic & Archie Murugaser
Strategy Team: Tarek Youssef & Tilly Scullion
Account: Lily Siff
Agency: Anomaly
Creative Team: Elle Wierbicky & Lauralee Harper
Creative Directors: Mik Manneke & Tanvi Tandon
Strategy Team: Sara Armstrong & Jazmin Sagastiverza
Account Team: Olivia Cosio & Sherry Cao
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earthbar (19.4k followers) is a grocery store & restaurant featuring healthy goods with over 32 locations. Paying close attention to their modern aesthetic exemplified in their interior, I made their stories look fresh and clean.
Magic Mind (46.8k followers) is a shot supplement to counterbalance caffeine crashes with added wellness benefits. Staying consistent with their brand guidelines (fonts, line widths, colors) I created whimsical stories & posts to promote their products.
I also designed the product label shown below.
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FX Chocolate is a treat to satisfy chocolate cravings, but now with no unhealthy sugar. They have added benefits such as helping with sleep and focus. I have presented how they are the perfect gift: they are both delicious and thoughtful.
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( New Business Pitch )
Soshe was a pitch done by my team and I. All were mocked up to prove to the client we have the skills to market to their customers: beautiful and clean design with beneficial content people want to read.
Project Juice is a restaurant carried by earthbar, supplying Northern and Southern California with healthy delights.
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Featuring @ricotaquito (1M TT followers)
Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
ECD: Seth Jacobs
Creative Directors: Chloe Banicevic & Fee Millist
Strategy: Jazmin Sagastiverza
Account: Sherry Cao
Producer: Tori McMachan
Lauralee Cameos
Hulu Slates
READY TO SERVE . JOY ON INVESTMENT . BULLEIT WITH FOOD . ALLY BANK . THE SOCIAL TALE . NYC TAXI
